“Chai – why?” The making of the Indian “national drink”
This illustrated talk details the promotion and spread of tea-drinking in 20th century India. Drawing on both archival and field research, it focuses on the mass popularization of “chai” through innovations in marketing and manufacturing, as well as changes in eating habits and social networks, and gives special emphasis to the role played by advertising and large and small-scale commerce in transmitting the “tea habit” to Indians, both before and after Independence in 1947.
Date: 27 October 2020, 14:00 (Tuesday, 3rd week, Michaelmas 2020)
Venue: Venue to be announced
Speaker: Philip Lutgendorf (Iowa)
Organising department: South Asian Studies
Organiser contact email address: asian@sant.ox.ac.uk
Part of: Modern South Asian Studies Seminar Series
Booking required?: Required
Booking url: https://www.eventbrite.co.uk/e/modern-south-asian-studies-seminar-tickets-122379001889
Cost: n/a
Audience: Public
Editor: Clare Salter