Booths, Brickbats, Brands and Bollywood: Social media in the 2019 Indian General Elections
In this presentation, we consider the role of social media in the Indian 2019 general elections. Using a mix of collected data on social media use by politicians and open discussion on peoples’ experience with social media in the election cycle, we examine celebrity engagement, online attacks, booth agent interactions, and brand management by politicians. We consider the impacts of these on democratic discourse in India as well as other parts of the global south where politicians increasingly use social media as an alternative to direct engagement with the professional mainstream media.
Date: 1 May 2019, 17:30
Venue: Blavatnik School of Government, Radcliffe Observatory Quarter OX2 6GG
Speakers: Joyojeet Pal (University of Michigan), Professor Ralph Schroeder (Senior Research Fellow, Oxford Internet Institute, University of Oxford), Dr Vidya Narayanan (University of Oxford)
Organiser contact email address: events@oii.ox.ac.uk
Topics:
Booking required?: Required
Booking url: https://www.eventbrite.co.uk/e/booths-brickbats-brands-and-bollywood-social-media-in-the-2019-indian-general-elections-tickets-59371685309
Cost: FREE
Audience: Public
Editor: Isabelle Malcolm