An Introduction to Small Area Statistics and Geodemographic Segmentation
This 1-day short course provides an introduction to open source georeferenced population data from the UK and geodemographic segmentation.

A mix of lectures and practical tasks equips participants with an understanding on how to obtain and analyse small area data to achieve a good understanding of neighbourhood characteristics. The course also teaches participants how to conduct statistical segmentation techniques in order to produce a composite geodemographic classification.

The practical sessions will provide an introduction to downloading and handling small area population data, and then proceed through a number of techniques used to segment and analyse geodemographic characteristics using multivariate population data. The final session will also teach participants how to visualise their data spatially using a geographic information system. The sessions will use open source software (namely R and QGIS), although no prior experience in these tools is required as a prerequisite.

Venue: www.liv.ac.uk/study/london/about
Date: 28 October 2015, 9:30 (Wednesday, 3rd week, Michaelmas 2015)
Venue: University of Liverpool in London, 33 Finsbury Square, London, EC2A 1AG
Speaker: Guy Lansley
Organiser contact email address: g.lansley@ucl.ac.uk
Part of: School of Geography and the Environment
Booking required?: Required
Booking url: http://bit.ly/1O7lrdx
Cost: Students - £60.00, Staff employed within University, public sector, charitable sector - £100, All other delegates - £300
Audience: Public
Editors: Anne Bowtell, Emma Weisbord