This workshop is part of the ‘Idea Exploration’ series from the Oxford Foundry. This session will help you to work with your idea to gain an in-depth understanding of who your customer is.

You have an idea, and you have a strong understanding of who your customer is – great! But having an in-depth understanding of the value you are adding to your customers is vital in effectively communicating about your product or service, and in persuading your customers to come to you… and to keep coming back.