Miles Young, ex-CEO of Ogilvy & Mather on Demand Creation
Miles Young, ex CEO & Chairman of one of the world’s biggest global advertising, marketing and public relations agencies, Ogilvy & Mather (now non-executive Chairman) and current Warden (Head) of New College, Oxford will be speaking in a very topical and well timed event to The Oxford Guild and Oxford PPE Society at 5pm on Monday 5th November (5th wk) in Worcester College’s Sultan Nazrin Shah Centre Auditorium. He will be discussing some very fascinating topical issues and sharing his extensive insights from from a hugely successful business and communications career leading a behemoth of the industry. He will talk about demand creation in business, marketing and life and about personal branding. Demand creation is a very ‘hot topic’ at the moment, particularly in the technology and entrepreneurial spaces and involves persuading consumers that they need something that they weren’t aware that they needed. The most prominent example of demand creation is Apple’s creation of the iPhone and the appstore. Miles will also be sharing advice and insights from his prominent career working in emerging markets in Asia Pacific and in China, as well as answering your questions. This will undoubtedly be a very TOPICAL AND FASCINATING EVENT and a truly unique opportunity to hear from such an interesting, high profile speaker who will be sharing his vast range of experiences and insights over an extensive career, spanning multiple countries. The event is 100% FREE AND OPEN TO ALL and is NOT TO BE MISSED! REGISTER YOUR INTEREST HERE ASAP: tinyurl.com/MilesYoungTalk

His business career has been spent in advertising and marketing, most recently as Chairman and CEO of Ogilvy and Mather, a leading global communications network. More than half of that was spent outside the UK, in China, and then in North America. He retains a strong interest in the issues facing developing countries, especially in Asia. He is the author of Ogilvy on Advertising in the Digital Age. An Oxford alumnus, Miles Young was an undergraduate historian at New College from 1973 to 1976, a college he now leads as of 2016. In 1990 he was appointed as Managing Director of Ogilvy & Mather Direct in London. Between 1990 and 1995 he was Regional Director of Ogilvy & Mather Direct Europe. Between 1994 and 1995 he had additional responsibility for running the IBM account in Europe.In 1995 Young was appointed Chairman of Asia Pacific at Ogilvy & Mather Worldwide. He was CEO of Ogilvy & Mather Worldwide from 2008, and CEO of the Ogilvy Group from 2009. He was Chairman of the Board and Director of Ogilvy & Mather SAS from 2012. He returned from New York and succeeded Sir Curtis Price as the Warden of New College, Oxford in September 2016

This will be a very interactive event with the o
Date: 5 November 2018, 17:00 (Monday, 5th week, Michaelmas 2018)
Venue: Worcester College, Walton Street OX1 2HB
Venue Details: Sultan Nazrin Shah Centre Auditorium
Speaker: Miles Young (New College, University of Oxford)
Organisers: Oxford Entrepreneurs (University of Oxford), Oxford Guild Business Society (University of Oxford), Oxford PPE Society (University of Oxford)
Organiser contact email address: president@theoxfordguild.com
Hosts: Abbas Kazmi (University of Oxford), Cyrus Jones (University of Oxford)
Topics:
Booking required?: Recommended
Booking url: https://tinyurl.com/MilesYoungTalk
Cost: Free
Audience: Public
Editor: Cyrus Jones