This session will guide you through the initial steps of market testing to understand customer needs and develop strong value propositions. You will explore various market research methods to uncover customer pains and gains. Successfully identifying your target customer or users allows a venture to develop products or services that directly address the needs of your desired target market. This increases the likelihood of achieving product-market fit, where the product or service satisfies a significant demand. Additionally, you’ll develop a strategic plan to gather valuable user and customer feedback for your identified ideas. Join us to enhance your market understanding and refine your value propositions.