Getting It Right for the End User - How a human centric approach can be used to mitigate development risk in healthcare product and service innovation
Matt is an expert at providing innovation teams with the missing customer perspective that helps correctly link new forms of product and service to successful commercialisation.
He is Creative Director at Firsthand Experience, a visiting professor at Ravensbourne University in London, and serves on the Professional Affairs Board of the Institute for Human Factors and Ergonomics.
Prior to setting up Firsthand Experience in 2002, Matt was studio leader and then marketing director at IDEO, and then served as an innovation envoy at the Design Council. With a wide range of experience in many fields including transportation, healthcare, government, technology and telecommunication sectors, Matt has created award-winning customer centred services, products, software, systems and environments.
Matt’s clients include: Novartis, NHS, Medtronic, Advanced Tissue Sciences, Eli Lilly, Amgen Inc, Samsung, BBC, BMW, Innovate UK, Channel 4, CAF Bank, Maverick TV, Pfizer.
Date:
6 February 2017, 9:00 (Monday, 4th week, Hilary 2017)
Venue:
Botnar Research Centre, Headington OX3 7LD
Speaker:
Matt Marsh (Firsthand Experience)
Organising department:
Nuffield Department of Surgical Sciences
Organisers:
Dr Toni Day (OrganOx),
Dr Regent Lee (University of Oxford ),
Dr Jeroen Bergmann (University of Oxford)
Organiser contact email address:
OxMCEF@outlook.com
Hosts:
Dr Toni Day (OrganOx),
Dr Regent Lee (University of Oxford ),
Dr Jeroen Bergmann (University of Oxford)
Part of:
The Oxford Medical CE Marking Forum - Seminar Series
Booking required?:
Required
Booking url:
https://oxmceffeb2017.eventbrite.co.uk/
Audience:
Members of the University only
Editor:
Louise King
