Join Jo Goodall, Oxford MBA 2020-21, co-founder of luna, the world’s first digital health companion for teens, to hear about her experience from starting luna as an Oxford University project to becoming a 3 x Apple App of the Day digital health product, with £1.2m in external investment, and 50,000 downloads, all with no prior experience in healthcare or medicine.

Lily Elsner, CEO and Co-Founder of male fertility company, Jack Fertility, will share the story and learnings of building a medtech startup from scratch in Oxford, without a medical background. Jack Fertility is developing a global first mail-in sperm test kit, offering lab-grade semen analysis results without needing to set foot in a clinic. Upon receipt of a posted sample, our lab will securely digitally send traffic-light style results, recommendations, and next steps. Our mission is to remove all barriers to men’s reproductive health, making it as easy as possible to assess male fertility. We aim to empower all people with sperm to start taking control of their fertility journeys, and reduce the fertility burden borne by women. Our audacious goal is to preempt the male fertility crisis by creating the global standard for comprehensive sperm health monitoring and tackle UN SDG 3.7, ensure universal access to sexual and reproductive health-care services. Having met her marketing specialist co-founder on the Oxford MBA, she will cover how to start, pitch and grow the world’s first postal semen analysis kit, and share lessons learned along the way.