How we change behaviour and what to do to support it: lessons from randomised trials and other research
In our society, we tend to view motivation, the state of ‘wanting it’ as a prime mover of behaviour. However, research calls this into question both directly and by showing that, even among people with lukewarm motivation, we can enable behaviour change. Using randomised data mainly from randomised trials and other research, we will examine what these forces are and show how they can be harnessed to change behaviour, even when people have seemingly strong preferences.

Professor Paul Aveyard is a Professor of Behavioural Medicine with the Nuffield Department of Primary Care Health Sciences at the University of Oxford.

This talk is being held as part of the Introduction to Study Design and Research Methods module which is part of the MSc in Evidence-Based Health Care. This is a free event and members of the public are welcome to attend.
Date: 27 November 2017, 17:30
Venue: Rewley House, 1-7 Wellington Square OX1 2JA
Venue Details: Mawby Pavillion
Speaker: Professor Paul Aveyard (University of Oxford)
Organising department: Department for Continuing Education
Organiser: Rebecca Chatterley (University of Oxford, Department for Continuing Education)
Organiser contact email address: cpdhealthadmin@conted.ox.ac.uk
Part of: Evidence-Based Health Care Programme
Topics:
Booking required?: Required
Booking url: https://how-we-change-behaviour.eventbrite.co.uk/
Cost: Free
Audience: Public
Editor: Rebecca Chatterley