“What Women Want” - An exploration of 100 years of marketing to women
Brands across the UK are missing an opportunity to add up to $1bn to their brand value by failing to meaningfully reflect, represent and champion women in their marketing and advertising efforts.

In this session, we will present the findings from a research study carried out by Kantar as part of the of the What Women Want? initiative. Kantar set out to explore the concept of empowerment – what it means to women in the UK today and how brands and advertising can better connect with women. We will take a future-focused view of marketing to women discussing the Hold Her Gaze project conducted by Kantar Consulting. This work builds on the cultural conversations of today to inspire the marketing landscape of tomorrow.

You will hear from Kantar’s partners from What Women Want Steering Committee – Philippa Snare, EMEA CMO, Facebook and Justine Roberts, Founder and CEO, Mumsnet and Gransnet. In this interactive panel session, Snare and Roberts will reflect on what it takes to drive change and how it effects their brands performance, and there will be a chance for the audience to ask questions. Guided tours of the exhibition will be available both before and after the presentation.

Schedule:
18:15 – Registration opens
18:45 – Event starts
20:00 – Drinks reception (closes at 9pm)
21:00 – Close
Date: 28 February 2019, 18:15
Venue: Saïd Business School, Park End Street OX1 1HP
Speaker: Andrew Stephen, Associate Dean of Research, L’Oréal Professor of Marketing and Director of the Oxford Future of Marketing Initiative (Saïd Business School)
Organising department: Saïd Business School
Organiser: Corporate Events, Saïd Business School (University of Oxford)
Organiser contact email address: corporate.events@sbs.ox.ac.uk
Part of: Women at Oxford Saïd - Creating a climate of change
Topics:
Booking required?: Required
Booking url: https://oxford-said-womenwant-kantar.eventbrite.com/?aff=OxTalks
Cost: Free - registration required
Audience: Public
Editor: Rebecca Freeman