In this session with climate reporter Shannon Osaka and climate communications researcher and anthropologist Karl Dudman, we discuss ways and forms of story-telling around the climate crisis that steer away from traditional climate framings such as disaster narratives or techno-optimism. How do we discuss climate change beyond the prism of scientific framing? How can journalism reach beyond the social and cultural barriers to climate change visibility? How can we engage with different kinds of climate apathy – emerging from institutional actors, businesses and even some affected communities?