More than a 1000 words: The Power and Pitfalls of Wildlife Images
“An image is worth a thousand words,” the saying goes. While powerful images can captivate and inspire action, we still have much to learn about using imagery effectively for wildlife conservation. In this talk, I will review our current understanding of how images are used to promote wildlife conservation, present recent research on which images have the most impact, and discuss the emerging challenges posed by generative AI and image manipulation.

Diogo Veríssimo is a Research Fellow at the University of Oxford, where he focuses on the design and evaluation of interventions to conserve wildlife. He works across issues as diverse as the illegal wildlife trade, plastic pollution and fisheries management. Diogo is currently the Chair of the IUCN SSC CEC Behaviour Change Taskforce and a Board member of the European Social Marketing Association. Find more about his work at www.diogoverissimo.com
Date: 9 March 2025, 19:00 (Sunday, 8th week, Hilary 2025)
Venue: University Museum of Natural History, Parks Road OX1 3PW
Speaker: Diogo Veríssimo, PhD (University of Oxford)
Organising department: University Museum of Natural History
Organiser: Dr Joanna Bagniewska (Department for Continuing Education, University of Oxford / Senior Lecturer in Environmental Sciences, Brunel University)
Part of: Oxfordshire Mammal Group Winter Seminars
Booking required?: Not required
Cost: Free for Oxfordshire Mammal Group members, 3GBP for non-members.
Audience: Public
Editor: Joanna Bagniewska