Building a Business, Session 2: Customer Development workshop
Building a Business is open to all students and staff at the University of Oxford and runs in Michaelmas term. Applications can be made through our skills and career development platform, Inkpath, allowing you the opportunity to track your progress throughout the programme and set future goals. More information on Inkpath and how to create an account can be found here: https://enspire.ox.ac.uk/building-a-business
Building a Business is a programme open to all current University of Oxford students who are either in the early stages of exploring their own potential ventures or hoping to improve their own businesses. This foundational programme will give you the opportunity to understand and learn more about what it takes to run your own business.

Over the course of five weeks, you will learn the business fundamentals of customer development, how to market your idea and also to demystify financial literacy. This experience is designed to give you the tools and confidence to pursue your own potential ventures.

The programme is supported by EnSpire Oxford, a University initiative, and delivered by the Entrepreneurship Centre.

This session, with Bolaji Sofoluwe, will cover a vital part of the entrepreneurial journey – building a customer base. This session will also unveil the well-guarded strategies of world-class customer-centric enterprises, which will help to shape the overall business strategy.

In this talk, you’ll learn:

to explore essential concepts
how to decipher your target audience
to foster growth by designing the customer journey.
Date: 23 September 2023, 17:30 (Saturday, -2nd week, Michaelmas 2023)
Venue: Saïd Business School, Park End Street OX1 1HP
Venue Details: NMLT/Rhodes. Entrance Hall & The Nest
Speaker: Bolaji Sofoluwe (Said Business School)
Organising department: Saïd Business School
Organisers: Maria Zubeldia (Head of the Entrepreneurship Centre), Leah Thompson (MPLS Division)
Organiser contact email address: eship@admin.ox.ac.uk
Part of: Building a Business
Booking required?: Required
Booking url: https://enspire.ox.ac.uk/event/build-a-business-2
Cost: Free
Audience: Members of the University only
Editors: Victoria Porritt, Laura Nicosia